I'm a creative designer that strives for focus when developing and believes that empathy
is the most crucial component of design thinking. I enjoy drawing, whether digitally
or on paper, and I am interested in technology, so the mix of my interests in art
and technology is what drives me. My ambition is to work with innovative ideas and
thoughts for any medium. I've worked with clients both in Algeria and overseas.
Contact:
Samtab813let@gmail.com
LinkedIn / Website / Resume
Lune de Miel Madina Brand Identity
Product Design
Design research for the Santa Monica College community on how to improve communication
between the school, faculty, and online students so that students feel a greater connection
to the SMC community, post-pandemic.
Problem
The client who is a small business owner was in need of a brand new brand identity. The business sells middle eastern cakes, cookies, and pastries from her home.
Insights
The business owner specialized in making middle eastern cakes, the most recognized of which is "baklawa," that is also made of a big amount of honey; the word "Miel" means honey in French.Solution
All elements required for the branding of her business were created, such as the business name and an iconic logo that was conceptualized and designed for both print and web.
Printed business cards.
Digital sketch of baklawa.
Thumbnail sketches and word layouts.