Environmental Engineering Major
I am an Interaction Designer student with a passion for creating experimental, sustainable and immersive experiences that can benefit the lives of users. With my background in art, problem-solving, knowledge of programming, design, research and sustainability principles, I am confident that I can create interactive systems that bridge the gap between technology and human experience that are both visually appealing ,reliable and inclusive. My goal is to build human experiences through innovative solutions for future generations. I am a firm believer in the power of collaboration and strive to create an engaging working environment that encourages creativity, problem solving and unique solutions to the table.
Contact:
marianna.mignanelli@gmail.com
LinkedIn / Website / Resume
Revamp Diesel Bookstore
UX/UI
Revitalizing Diesel Bookstore's Online Presence for Enhanced User Experience.
Problem
The bookstore's website faces several UX challenges. Navigation is problematic, requiring users to go back to the homepage after viewing a novel page. The site lacks clear and efficient pathways for users to browse and make purchases. Additionally, issues such as slow loading times, incoherent images, and poor organization of information contribute to a subpar user experience. Accessibility features, mobile optimization, and a lack of filtering options further hinder the usability and accessibility of the website. Addressing these challenges will be crucial in improving the overall user experience and attracting more customers to the bookstore.
Insights
Analyzing competitors like Hennessey + Ingalls provides valuable insights to make Diesel Bookstore more popular through UX design. To enhance its popularity, Diesel can focus on creating a visually appealing homepage with engaging visuals and clear navigation. Making information easily accessible through clear and intuitive organization, as well as bolded clickable text, will improve user experience. Diesel should strive for high-quality design and consistent visuals throughout the website, emphasizing professionalism. By implementing user-driven advertisements that highlight book clubs, events, and promotions, Diesel can appeal directly to its target audience. Prioritizing user-friendly search functionality with filters and optimizing the website for mobile devices will further enhance usability. By organizing information effectively, utilizing colorful visuals, and ensuring accessibility, Diesel can create a more popular and engaging online presence.Solution
To address the identified problems, UX research and UI design can improve navigation, streamline online shopping, promote in-store events, ensure visual design consistency, optimize accessibility and mobile experience, and utilize user testing for iterative design improvements. These strategies will create a user-friendly and engaging website, boosting popularity and customer satisfaction.
Home page thumbnails
Events & Stores page thumbnails
About us page thumbnails