Fernando Herrera

Graphic Design
Hi I'm Fernando Herrera, from Santa Monica, California, and I'm on a design journey shaped by a unique inspiration: my countless encounters with the world of UI/UX design in entertainment media, particularly through video games. With every game I played, I found myself dissecting its user interface, assessing its user experience, and brainstorming ways to enhance it. This fascination has fueled my desire to delve deeper into the field of UI/UX design, with a particular focus on the gaming industry.

Contact:
fernandojrh26@gmail.com
LinkedIn

Underground Museum Rebrand

Underground Museum Rebrand Create designs for The Underground Museum this will include brochure, logo, posters and merchandise.

Problem

There were two main issues that arose, the first being the wordmark logo. There was nothing memorable or significant about the logo that represented the Underground Museum. Secondly there was not a clear brand identity that I can follow or use as a base for inspiration when it came to rebranding the Museum for different mediums

Insights

After further research into the Museum I discovered about Noah Davis the creator of the Underground Museum. He and his wife both developed the idea Underground Museum and saw this as an opportunity to design the Exhibition and Rebrand based off of him and his art.

Solution

Noah Davis is a surrealist artist who has built artwork for the past two decades. I will utilize his work as a form of inspiration when it comes to developing the logo, the colors that will be used for brochures, posters and will base the exhibition off of him.