Etiquette Tip of the Week
Etiquette Tip of the Week: Who You Know Will Help You Grow
We go to events, exchange business cards, collect contacts on social media. Do our contacts line up with our goals?
It’s time to do a little roadwork on our network.
Try this exercise:
Write down 3-5 professional or personal goals.
Here are some possibilities:
Be promoted in your organization
Join a board of directors
Find a volunteer group or lead a volunteer effort
Recruit people for your organization
Grow your influence in the community
Meet others for creative collaboration
Make more friends
Gather a list of contacts. Maybe you have one on social media, like LinkedIn. If not, make a list.
Create a keyword for each goal: "board," "creative," "friends," etc. Identify each contact with the goal keywords. For example: if you would like to serve on a board, find your contacts that already sit on boards. Also identify contacts in the type of organizations in which you would like to serve.
Some contacts might not line up with any goals or you may not know them well. Don’t discard them - you may need them in the future.
Find which goals have the fewest contacts. That’s where you need to focus your networking efforts.
Create an action plan to find those contacts:
1. Research and reach out on social media.
2. Attend events where you are likely to meet these contacts in person.
3. Ask current contacts for an introduction.
4. Cold call or send an email introducing yourself.
Foster relationships with all contacts by staying in touch. Send emails or make phone calls. Write recommendations on social media or “Like” what people are posting.
Don’t just collect names and business cards. Find people to help you reach your goals – and return the favor by helping them reach their goals.
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