Promo Pathway Program 2020-2021
Gain Insider Access with a Career in Entertainment Promotions & Marketing Production
Promo Pathway is the nation’s first accredited on-air promotions training program, produced in partnership with PromaxBDA and with the generous support of PromaxBDA Leadership Through Diversity partners. This one-year immersive program provides emerging talent with hands-on education and training designed to help launch a career in entertainment marketing and promotions, advertising, in television and media.
Interactive courses include a combination of writing, editing, production, and design, taught by leading industry professionals. Students learn how to assess television and digital content, create graphic content, and implement audio and visual techniques to create compelling promotional campaigns. The program offers many opportunities for you to access one-to-one coaching and professional development, plus earn internships at major networks, studios and agencies.
How to Apply
Our program has a vetting process that includes an Application and an Interview. The interview will be done in person and scheduled after the application is submitted. Please submit an application to be considered for the Promo Pathway Program at Santa Monica College. We are looking for students interested in developing their technical and professional skills for the Television Marketing Industry. We expect students to commit to a full year curriculum that will guarantee a seat in all 9 program courses.
Application Period: October 2019 - June 2020
Informational Interview: February - June 2020
Attend Finalist Interview Event: June 2020
Semester Begins: August 31, 2020 PP Cohort 8 Schedule
Application Deadline: June 15, 2020
All students accepted into the program will be required to be full-time students at Santa Monica College for the Fiscal Year 2020-2021. The application period will close on June 15, 2020.