Promo Pathway Program 2020-2021

Gain Insider Access with a Career in Entertainment Promotions & Marketing Production

Promo Pathway is the nation’s first accredited on-air promotions training program, produced in partnership with PromaxBDA and with the generous support of PromaxBDA Leadership Through Diversity partners. This one-year immersive program provides emerging talent with hands-on education and training designed to help launch a career in entertainment marketing and promotions, advertising, in television and media.

Interactive courses include a combination of writing, editing, production, and design, taught by leading industry professionals. Students learn how to assess television and digital content, create graphic content, and implement audio and visual techniques to create compelling promotional campaigns. The program offers many opportunities for you to access one-to-one coaching and professional development, plus earn internships at major networks, studios and agencies.

How to Apply

Our program has a vetting process that includes an Application and an Interview. The interview will be done in person and scheduled after the application is submitted. Please submit an application to be considered for the Promo Pathway Program at Santa Monica College. We are looking for students interested in developing their technical and professional skills for the Television Marketing Industry. We expect students to commit to a full year curriculum that will guarantee a seat in all 9 program courses.

  • Application Period: October 2019 - June 2020
  • Informational Interview: February - June 2020
  • Attend Finalist Interview Event: June 2020
  • Semester Begins: August 31, 2020 PP Cohort 8 Schedule
  • Application Deadline: June 15, 2020

All students accepted into the program will be required to be full-time students at Santa Monica College for the Fiscal Year 2020-2021. The application period will close on June 15, 2020.

Degrees and Certificates

Associate in Arts Degree Icon Associate in Arts More information on the Associate in Arts Degree

Get a foundation in general education, then gain the skills needed to excel in your desired field.

Completion of an Associate degree usually will not satisfy transfer major requirements. Meet with a counselor to develop an academic program best suited for you.

Estimated Timeline:
2+ years, 60 units

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Certificate of Achievement Icon Certificate of Achievement More information on the Certificate of Achievement

Gain the skills needed to excel in your desired field without completing general education requirements.

Estimated Timeline:
1+ years, 24+ units

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Associate in Arts Degree - Entertainment Promotion and Marketing ProductionAssociate in Arts Degree Icon

24 units + General Education Requirements

Certificate of Achievement - Entertainment Promotion and Marketing ProductionCertificate of Achievement Icon

24 units

This program is a comprehensive on-air promotions training program that will prepare you for employment in entertainment promotion and marketing production. You will gain the essential skills needed to launch a career as a writer, producer, or editor.

PDF FileView Requirements Associate in Arts Degree and Certificate of Achievement - Entertainment Promotion and Marketing Production

SMC Resources


Potential Career Options

Job Title Typical Education Median Wage
Film and Video Editors Bachelor's Degree $75,448
Technical Directors/Managers Bachelor's Degree $98,560
Broadcast Technicians Bachelor's Degree $49,823