​​​​​​​​ SMC Student at CBS Marketing 

Promo Pathway Program 2017-18

Promo Pathway is the nation’s first accredited on-air promotions training program. Produced in partnership with Promax BDA — and with the generous support of the PromaxBDA's Leadership Through Diversity —this one-year program immerses emerging talent in our industry through an exciting hands-on curriculum. Students graduate with a comprehensive understanding of entertainment marketing and promotion and the essential skills needed to launch their careers as writers, producers, editors.

Courses include a combination of writing, editing, production and design and are taught by leading industry professionals and PromaxBDA members. Students have opportunities to gain real-world experience through internships at networks, agencies, and studios. Promo Pathway allows the students build their networks through one-on-one creative coaching and professional development workshops.

Students will be able to assess television and digital content, implement creative industry methods to create graphic content, implement visual & audio techniques all to formulate and tell a compelling story for promotional campaigns.

PDF FileAlumni Profiles

Student Success Story

SMC Article

How to Apply

Our program has a vetting process that includes an application and an interview. The interview will be done in person and scheduled after the application is completed.

  • Submit Application for Promo Pathway 
  • Interview Period- Spring 2018
  • Finalist Day- TBD
  • Orientation- TBD
  • Classes Begin August 27, 2018.
  • All students accepted will be full-time students at Santa Monica College for the Fiscal Year 2018-2017.

Apply Today! ​​

To speak to someone regarding this program, please call Mario Franco @ (310) 434-4182.

Santa Monica College students in PromaxBDA's Daily Brief

Leadership Through Diversity